While a membership chair and the membership committee are charged with developing recruitment and retention strategies, membership is the responsibility of the entire board. Without members, there is no PTA, and without the support of the entire board, membership plans and committees will not succeed. The entire board should play an active role in implementing membership recruitment and retention strategies.

To build an ideal membership committee, look to recruit individuals who:

Have experience in marketing, public relations, sales, recruitment, or statistics.
Are excited about PTA and willing to share their excitement.
May be past unit officers who know your unit’s history and successes.
May be new members who are enthusiastic about the work your PTA does.

The goals of the membership committee shall include, but are not limited to, the following:

Creating, implementing, and assessing a year round membership plan that includes retention strategies as well as action steps that target and attract new members.
Building an informed and active membership that supports PTA’s mission, goals, and programs and understands the link between PTA at the local, state and national levels.
Promoting and celebrating PTA successes with members and the greater community.

Membership Chair

The membership chair is responsible for facilitating the work of the membership committee and ensuring timely, accurate communication with other PTA committees and officers. Membership chairs are often tasked with:

Building the membership committee.
Collecting and tracking membership dues.
Distributing membership cards and encouraging online PTA profile sign-up.
Providing membership reports.

Committees work best when each member knows what he or she must do, has a timeline for the work, has the information needed to get the job done, and is trained and mentored. Share this membership guide with your entire committee and encourage them to review the membership materials available on PTA.org.