Communication

Communication

It is critical that you keep your members and stakeholders apprised of the important work that PTA is doing and how they can get involved.

National PTA provides tips and best practices to help you effectively share your message with fellow PTA members, school staff and administrators, community members and the media.

We want to deliver a consistent, clear and uniform presence for all PTA-produced materials. When used properly, the National PTA logo and tagline help unify all PTAs and create awareness of the PTA brand. Applied consistently, these guidelines will create distinctive, credible and sustainable messaging for all supporting PTA units, resulting in the organization working as one association with one voice.

Communication Strategy

“To listen well is as powerful a means of communication and influence as to talk well.”

— John Marshall

The most effective communication strategy focuses not only on what you want to say, but on how your listeners will receive it. Before diving into creating web content or posting on social media, take time to consider what information will be most useful for your member units and what communication methods will be most efficient.

Quick tips:

  • Take a survey of members to find out how they would like to receive information and what information would be most beneficial to them.
  • Use a variety of communication methods to reach your whole school.
  • Be sensitive to the fact that not all communities have equal access to technology. In some cases, paper sent through the mail or home with students may still be necessary.
  • Be aware of cultural and language differences. Cultivate the resources to translate key materials into other languages.

Consistency is Key

PTA has established guidelines for the proper use of the PTA name, logos, and tagline (everychild.onevoice). When used properly, PTA’s logo and tagline create a consistent message, help to unify all PTAs, and set PTA apart from the competition.

The success of our PTA brand identity system depends on all PTAs’ adherence to the established guidelines. The following guidelines are provided to establish a uniform, effective system for PTAs to use in order to maintain a consistent, visual style and brand identity for all PTA-produced materials.

Resources

National PTA Visual Identity Standards
These guidelines will create a distinctive, credible and sustainable messaging for all supporting PTA units, to gain their loyalty and grow our organization, resulting in the organization working together–as one team with one voice.

PTA Advertising Guidelines
Suggestions for how to manage advertising for your publications, newsletters, and website.

Website Style Guide
PTA’s website standards for website content. It also includes a web vocabulary section to better understand web terms.

PTA Logos & Graphics

PTA Logos (EPS and TIFs in zip file)
Logos in English and Spanish for PTAs and PTSAs.

Guidelines for Using PTA Logos

Customizing PTA Logos